Get an instant home valuation now, but remember this is just a rough online estimate. Monticello was an early pioneer of Matterport 3D technology, creating digital twins for every home we sell. Download our Technology and Marketing Program seller’s guide here.

We recognize that selling your home is often a very stressful event, involving significant emotional and financial decisions. With so many realtors to choose from, and so many houses to compete against, it can be overwhelming. But at Monticello we simplify the otherwise complex transaction to deliver top dollar for your home. Monticello was ranked the fastest growing residential real estate firm in the Capital Region, according to the Albany Business Review.

Monticello was an early pioneer of new marketing and online advertising techniques for listing and selling homes in the Capital Region. Selling your home no longer is about relying on the old tricks of the trade. The real estate market is far too dynamic for any one-size fits all approach. We apply a multifaceted strategy to successfully sell your home, harnessing the full power of the internet. Monticello leverages local media outlets, including the Times Union House of the Week, to generate thousands of views for our property listings.

Every Monticello listing is treated with a custom 3D Matterport virtual reality tour. Our tours are convenient and easy to use. They allow potential buyers to view your home, 24 hours a day, using whatever device they have. Our tours are mobile-compatible and available on all the major real estate portals. Utilizing Matterport’s technology, our in-house marketing experts scan every room of the home to capture and showcase every detail, so that home buyers can shop with confidence. Not only is the picture quality 4K high definition, but it also provides critical information on the layout, room dimensions, and floor plan of your home.

Here is our not so secret sauce for listing, marketing, and ultimately selling your home:

  1. Evaluate your financial needs and property value and determine the fair market price. Monticello listens to your needs and timeline and reviews the latest sales and trends to determine the list price.
  2. Conduct a value maximization review to determine how to improve the value and showing potential of your home. Monticello assesses your property – inside and out – to maximize the sale price.
  3. Develop a High Definition, 4K, virtual reality scan of your home using our latest Matterport camera and technology. Check out some examples!
  4. Aggressively market your home online, in print, and in person. Monticello offers maximum exposure, across several premier real estate websites, including top placement on,, and, and many more.
  5. Develop a customized website that markets the character and highlights of your property with professional photographs.
  6. Create a professional drone video including the inside and outside features of your home. For examples check out 2007 New Scotland Rd, 1058 Lamplighter Rd, and 11 Hampstead Ct.
  7. Design and create a custom brochure to capture your home’s unique character and charm.
  8. List your home on the Capital Region Multiple Listing Service (MLS), covering Albany, Columbia, Greene, Montgomery, Rensselaer, Saratoga, Schenectady, Schoharie, Warren and Washington Counties in New York State.
  9. Market your home through in-person or virtual open houses to bring in the most qualified buyers.
  10. Review and negotiate on your behalf all offers to increase the sale price to list price ratio. Monticello is no stranger to zealous representation, we use our superior negotiation skills and experience to deliver the right offer at the right price.

To get a free home value estimate, check our online valuation. But remember, it’s just a rough estimate. For a comprehensive market analysis give us a call.

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